Francisco Zamorano

Chile Habla Ingles PSA

National campaign to promote and improve English learning in Chile through a free web-based tool. Both the campaign and clip were presented to the audience by the President of Chile, Michelle Bachelet.
The idea was to work with a series of quirky and impactful illustrations that were in perfect sync with the narrator, creating a fast-paced rhythm to maintain the audience’s attention for over two minutes and at the same time absorb a lot of information. The video illustrates statistic information about the influence of English language throughout the world and explains how important is to have knowledge of this language nowadays.

Details

Client: Chilean Government

Year: 2009

Role: Creative Direction, Art Direction, Animation Lead, Post-Production Lead, Editing

Production house: DAf