Francisco Zamorano

PUC COLLEGE

PUC College from Francisco Zamorano on Vimeo.

Overview

Pontificia Universidad Catolica is one of the major universities in Chile, with more than 130 years of existence, in 2008 they needed a TV commercial to launch their new academic approach.

For this commercial we had to depict an invisible man becoming visible through liquid paint, a metaphor for a student making his own path through different areas of knowledge. This concept demanded the use of different colors of paint, which represented the different areas of the college.

This was a technically defiant project. Besides the obvious difficulties of high-speed 35mm shooting involving real paint. We had to figure out how to key the actors using non-traditional chromakey solutions. The project required that we used four colors, including green and orange, so green screen was out of the question. For the last shot, which included five characters we used Motion Capture to collect body data later used to animate the 3D characters that can be seen at the end of the commercial.

Details

Year : 2008

Role: Creative Direction, Art Direction, Animation Lead, Post-Production Lead, Editing

Client : Pontificia universidad Católica de Chile

Production House: DAf